Nothing matches that. Try a different word or tag.
Oct · 9 min read
A ten-question checklist for judging whether an AI agent benchmark measures what it claims, from success criteria and repeat runs to denominators, noise, counterparties and baselines, with media buying as the worked case.
Oct · 9 min read
What AI agents can optimise directly, what they only negotiate, why CPA and ROAS depend on measurement the agent does not control, and how to set targets in a mandate so an agent cannot game a single metric.
Oct · 8 min read
The model name predicts little about whether an AI agent can finish a media buy. How to run a fair head-to-head against a frontier model, and what the scorecard needs to show a client.
Sep · 4 min read
The metrics that shift when negotiation is automated, and the ones that stay the same
Sep · 3 min read
The Media Rating Council publishes standards that define how digital advertising impressions and viewability are measured. As agentic advertising scales, MRC guidance is evolving to address how automated deal negotiation intersects with established meas...
Sep · 3 min read
AI agent-driven programmatic buying changes the measurement model by shifting key decisions from humans to automated systems, which requires buyers to move measurement governance earlier in the process and encode it into the agent mandate before campaig...
Sep · 2 min read
Attention-based advertising measures whether ads were actually seen and processed, rather than simply served. AI agents can operationalise attention as a buying parameter, making attention measurement an executable deal constraint rather than a post-cam...
Sep · 4 min read
Publishers verify agent-negotiated deals through three layers: agent identity verification, mandate verification against proposed terms, and deal record verification using the shared DealSheet post-campaign.
Sep · 4 min read
Why verification vendors are expanding into deal record auditing: the three structural advantages they hold, what deal record auditing involves, and what buyers should ask their current verification vendors.
Sep · 5 min read
Third-party verification tools measure delivery against what was bought. In an agent-negotiated deal, the deal record may exist only in each agent's own system. Impression-level measurement is unaffected. Attribution and financial reconciliation are not.
Aug · 5 min read
IAB Tech Lab's Shailley Singh: agentic advertising cannot rely on natural-language confirmation. Research across 90,202 simulated deals found 95.3% disagreement between separate agent records, falling to 0.19% with a shared record.
Aug · 8 min read
A practical checklist for procurement and trading teams evaluating agentic platforms at scale.
Aug · 8 min read
How brand safety controls work when buying decisions happen faster than human review cycles.
Jun · 7 min read
Why an independent evidence layer, separate from ad servers and measurement vendors, changes what trust means in programmatic.
May · 6 min read
Why the industry's reliance on self-reported measurement has never been a substitute for independent verification.
Jun · 41 min read
The three functions that define a working agentic marketplace, and why the order of agree, transact, verify cannot be reversed.
