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Oct · 7 min read
sync_audiences, get_signals and activate_signal explained: how buyer agents bring first-party lists and third-party signals into a buy, what changes for data providers and publishers, and what to ask about privacy.
Oct · 7 min read
When a governance agent is configured, AdCP's check_governance validates a buy against a human-approved plan, escalates actions above set thresholds to a person and logs who decided what.
Oct · 7 min read
AdCP aims to coordinate every channel under one protocol. Its documentation also says depth is uneven, and that payments, settlement and disputes sit outside it. What agencies should check.
Oct · 7 min read
adagents.json lets a publisher name the AI sales agents allowed to sell its inventory. How buyer agents check it, how it extends ads.txt and sellers.json, and a checklist for publishers.
Oct · 7 min read
How AdCP uses HTTP Message Signatures (RFC 9421), keys published through brand.json and idempotency keys to identify buying agents and stop duplicate buys, and what buyers and publishers should ask vendors.
Oct · 6 min read
What the Ad Context Protocol from AgenticAdvertising.org covers across a media buy, how it handles identity and human approval, what it leaves out, and how it compares with AAMP and OpenRTB.
Sep · 3 min read
What AgenticAdvertising.org's AdCP covers, where it stops, and how it sits alongside IAB Tech Lab's AAMP framework for agentic advertising.
