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Oct · 9 min read
Ten skills for media buyers working alongside AI buying agents, grouped into setting the agent up, checking its work and the judgement that stays human, with a self-assessment checklist.
Oct · 9 min read
An unranked, sourced map of the companies offering agentic advertising platforms, grouped into six categories from standards and marketplaces to buy-side, sell-side and orchestration tools.
Oct · 9 min read
A dated, sourced monthly roundup of agentic advertising standards, platform launches, agent-to-agent deals and research from October 2026, plus what is already scheduled for November.
Oct · 12 min read
A stage-by-stage explainer of how AI is changing programmatic planning, bidding, creative, measurement and agent-negotiated deals, what changed in 2026, and where people still sign off.
Oct · 7 min read
Why the auction stays, where agent-negotiated deals are growing, and why shared deal records, not agent capability, set the pace of change.
Sep · 4 min read
More agents, more direct relationships, fewer intermediaries. The verification problem does not simplify as the path shortens. It gets harder.
Sep · 4 min read
The current model requires a pre-built DSP-SSP integration for every buyer-seller relationship. Agent-to-agent negotiation changes what infrastructure needs to exist before trading can start.
Sep · 5 min read
The programmatic stack does not need to be replaced. It needs a new layer on top: the negotiation and governance infrastructure that handles what APIs were never designed to do.
